When New Patients are What the Doc Ordered
The Heart Prevention Clinic of Idaho (HPCoI) was founded in 2004 was ready to start bringing in new patients. It was clear that they were lacking a strong brand presence, something that is a key element in a company’s growth and development.

One of the main challenges I faced was that HPCoI wanted to portray their brand on the positive side of cardio vascular disease prevention; when you’re in the business of preventing heart disease it is easy to use fear as a motivating factor to prevent the leading cause of death and disability in America.

I provided a brand and marketing solution that allowed the clinic to portray the positive side of the benefits of prevention, showing that through education of precautionary measures you can help avoid cardiovascular disease to live a longer happier healthier life.

I led my team to craft a strong brand message and implement creative marketing collateral to educate the target market. I also worked with the company internally to create “Brand Champions” out of their employees.